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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.
Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...
Click-through rate ( CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.
Linktree is a freemium [1] social media reference landing page [2] developed by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, headquartered in Melbourne, [3] Australia. [4] Founded in 2016, it serves as a landing page for a person or company's entire associated links in social media, which rarely allows linking to multiple sites. [5]
Convertiplane. A convertiplane is defined by the Fédération Aéronautique Internationale (FAI or World Air Sports Federation) as an aircraft which uses rotor power for vertical takeoff and landing ( VTOL) and converts to fixed-wing lift in normal flight. [1] [2] [3] In the US it is further classified as a sub-type of powered lift. [4]
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