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  1. GOOGL - Alphabet Inc.

    Yahoo Finance

    172.50+0.39 (+0.23%)

    at Fri, May 31, 2024, 4:00PM EDT - U.S. markets closed

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  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  5. Google - Wikipedia

    en.wikipedia.org/wiki/Google

    Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program.

  6. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

  7. Privacy concerns with Google - Wikipedia

    en.wikipedia.org/wiki/Privacy_concerns_with_Google

    Google is suspected of collecting and aggregating data about Internet users through the various tools it provides to developers, such as Google Analytics, Google Play Services, reCAPTCHA, Google Fonts, and Google APIs.

  8. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous ...

  9. Organic search results - Wikipedia

    en.wikipedia.org/wiki/Organic_search_results

    As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance). Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above.

  10. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  11. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Business analytics ( BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning.

  12. Looker Studio - Wikipedia

    en.wikipedia.org/wiki/Looker_Studio

    Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.