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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Answers' predecessor was Google Questions and Answers, which was launched in June 2001. This service involved Google staffers answering questions by e-mail for a flat fee (US$3.00). It was fully functional for about 24 hours, after which it was shut down, possibly due to excessive demand and the tough competition that Yahoo! set in place.
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