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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
Anchoring effect. The anchoring effect is a psychological phenomenon in which an individual's judgments or decisions are influenced by a reference point or "anchor" which can be completely irrelevant. Both numeric and non-numeric anchoring have been reported in research. In numeric anchoring, once the value of the anchor is set, subsequent ...
Meaning is an epistemological concept used in multiple disciplines, such as psychology, philosophy, linguistics, semiotics, and sociology, with its definition depending upon the field of study by which it is being used. These multidisciplinary uses of the term are not independent and can more or less overlap; each construction of the term ...
Brainwashing, also known as mind control, menticide, coercive persuasion, thought control, thought reform, and forced re-education, is the controversial theory that purports that the human mind can be altered or controlled against a person's will by manipulative psychological techniques. [1] Brainwashing is said to reduce its subject's ability ...
Sigmund Freud first used the term on 13 February 1896 in a letter to Wilhelm Fliess, [11] to refer to his addition of unconscious processes to the conscious ones of traditional psychology. On March 10, 1898, he wrote to Fliess: "It seems to me that (German: als ob) [12] the theory of wish fulfillment has brought only the psychological solution ...
David Dunning Some researchers include a metacognitive component in their definition. In this view, the Dunning–Kruger effect is the thesis that those who are incompetent in a given area tend to be ignorant of their incompetence, i.e., they lack the metacognitive ability to become aware of their incompetence. This definition lends itself to a simple explanation of the effect: incompetence ...
Psychology is the scientific study of mind and behavior. [1][2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...
Free association is the expression (as by speaking or writing) of the content of consciousness without censorship as an aid in gaining access to unconscious processes. [1] The technique is used in psychoanalysis (and also in psychodynamic theory ) which was originally devised by Sigmund Freud out of the hypnotic method of his mentor and ...