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Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. [5] Funded by the venture capital firm Foundation Capital, [6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.
The acquisition of Ebates, a website that allows customers to earn cash back when shopping online with over 2,600 retailers, gave Rakuten.com additional presence in the US e-commerce market, as well as a way to offer items such as online e-coupons. [22] [23] In March 2015, Rakuten.com partnered with Bitnet to accept bitcoin as payment. [24] [25]
Rakuten. Rakuten Group, Inc.[a] (楽天グループ株式会社, Rakuten Gurūpu kabushikigaisha, pronounced [ɾakɯ̥teɴ], lit. 'Optimism') is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around the online retail marketplace Rakuten Ichiba, its businesses include financial services utilizing ...
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Ebates: Cashback website: US $952 million Changed name to Rakuten Rewards [17] 2015 OverDrive, Inc. Ebook wholesale distributor US $410 million Wholesale distributor of e-books and other digital content that serves libraries and retailers. Later purchased from Rakuten by Kohlberg Kravis Roberts in 2020. [18] [19] 2016 Bitnet Cryptocurrency wallet