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search en·gine op·ti·mi·za·tion
noun
- 1. the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine: "the key to getting more traffic lies in integrating content with search engine optimization and social media marketing"
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks, accompanied by textual summaries and images.
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
Wikipedia attracts many links and contains a large amount of content on a broad set of topics. As a result, Wikipedia pages tend to rank well in organic search, and to acquire high PageRank on Google, the most popular search engine as of 2018. These factors create a strong temptation for editors to add linkspam to promote their own sites ...
Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Search engine optimization metrics. Search engine privacy. Search engine results page. Search engine scraping. Search Engine Strategies. Search neutrality. Semrush. SEO contest. Site map.
In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot. "Google Dance" One of the highlights of the Search Engine Strategies San Jose event, is the party at Google headquarters in Mountain View, CA , dubbed "Google Dance". See also. Search engine optimization; Social media optimization
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
Search engine optimization metrics. A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential.
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