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2. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   Tools range from free, basic applications to subscription-based, tools. Social media offers information on industry trends. Within the finance industry, companies use social media as a tool for analyzing market sentiment. These range from marketing financial products, market trends, and as a tool to identify insider trading.

3. WordPress - Wikipedia

   en.wikipedia.org/wiki/WordPress

   WordPress (also known as WP or WordPress.org) is a web content management system.It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists and Internet forum, media galleries, membership sites, learning management systems and online stores.

4. LinkedIn - Wikipedia

   en.wikipedia.org/wiki/LinkedIn

   LinkedIn (/ l ɪ ŋ k t ˈ ɪ n /) is a business and employment-focused social media platform that works through websites and mobile apps. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly.

5. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is ...

6. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

7. Web server directory index - Wikipedia

   en.wikipedia.org/wiki/Web_server_directory_index

   When an HTTP client (generally a web browser) requests a URL that points to a directory structure instead of an actual web page within the directory structure, the web server will generally serve a default page, which is often referred to as a main or "index" page. A common filename for such a page is index. html, but most modern HTTP servers ...