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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO ...
MindFire Inc. provides personalized URLs and landing page technology to the graphic arts and marketing communication industries. MindFire's main product, LookWho’sClicking, is a web-based application that simplifies the creation, management and tracking of personalized URLs, VIP landing pages, pay per click (PPC) and mass media landing pages, as well as automated follow-up email and real ...
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