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Website. victoriassecret .com /pink. Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). [1]
In 2002, Victoria's Secret announced the launch of PINK, a brand that was aimed to teenagers and young women. [10] [11] Starting in 2008, Victoria's Secret expanded internationally, with retail outlets within international airports, franchises in major cities overseas, and company-owned stores throughout Canada and the UK.
On Thursday, the Pink brand — part of the Victoria’s Secret & Co. portfolio — introduced plus-size TikTok star Remi Bader as its latest brand ambassador and size consultant, as the...
Over the years, Wexner built L Brands, a retailing and marketing conglomerate that included Victoria's Secret, Pink (Victoria's Secret for teens), Bath & Body Works, Henri Bendel, The White Barn Candle Company, and La Senza.
The lingerie brand, sister to Victoria’s Secret, is launching its third annual Pink With Purpose project, awarding financial assistance to young women and men to help them make positive...
“Sexiness can be inclusive,” Greg Unis, brand president of Victoria’s Secret and Pink, the company’s sub-brand targeting younger consumers, told investors on Oct. 12.
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