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1. GOOGL - Alphabet Inc.

   Yahoo Finance

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   172.50+0.39 (+0.23%)

   at Fri, May 31, 2024, 4:00PM EDT - U.S. markets closed

   Nasdaq Real Time Price

   • Open 171.86
   • High 173.06
   • Low 169.44
   • Prev. Close 172.11

   • 52 Wk. High 178.77
   • 52 Wk. Low 115.35
   • P/E 26.46
   • Mkt. Cap 2139.95B

   • NasdaqGS
   • •Price in USD

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3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   In October 2020, Google released Google Analytics 4, under the acronym GA4. As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this transition in March 2022.

4. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   There are five different UTM parameters, which may be used in any order: Source, Medium, Campaign, Term and Content. Parameter. Purpose. Example. utm_source. Identifies which site sent the traffic, and is a required parameter. Source tells you the place that the ad was distributed [6] utm_source= google. utm_medium.

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

6. Looker Studio - Wikipedia

   en.wikipedia.org/wiki/Looker_Studio

   Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.

7. Cloud analytics - Wikipedia

   en.wikipedia.org/wiki/Cloud_Analytics

   Google Cloud Analytics Products: Google BigQuery Google's fully manages low cost analytics data warehouse. Google Cloud Dataflow unifies programming models and manages services for executing a range of data processing patterns including streaming analytics, ETL, and batch computation.

8. Learning analytics - Wikipedia

   en.wikipedia.org/wiki/Learning_analytics

   Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning and the environments in which it occurs.