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  2. Free shipping - Wikipedia

    en.wikipedia.org/wiki/Free_shipping

    This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping. Next in line were exclusive online deals (23%), no sales tax (10%), fast shipping (9%) and in store pickup (5%).

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  5. 7 Free Shipping Options That Are Good For Customers and ... - AOL

    www.aol.com/2011/07/26/7-free-shipping-options...

    Online retailing is big business these days, with the top 500 Internet retailers growing by an average of 18% in 2011. E-commerce currently makes up about 8% of all retail sales, and that number ...

  6. 5 Best Companies for Free Samples - AOL

    www.aol.com/5-best-companies-free-samples...

    Any personal finance expert will tell you that the best way to save money when shopping is to create a budget, only buying the items that you know you need. They'll also advise you to avoid ...

  7. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies’ internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a ...

  8. Food marketing - Wikipedia

    en.wikipedia.org/wiki/Food_marketing

    For Schaffner & Schroder, 1998, food marketing is the act of communicating to the consumer through a range of marketing techniques in order to add value to a food product and persuade the consumer to purchase. This includes all activities that occur in between the completion of a product through to the purchasing process of consumers. [6]

  9. Product sample - Wikipedia

    en.wikipedia.org/wiki/Product_sample

    A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). [1] Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to ...

  10. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.

  11. Free Shipping Day - Wikipedia

    en.wikipedia.org/wiki/Free_Shipping_Day

    In 2011, Free Shipping Day became a billion-dollar shopping holiday with $1.072 billion in sales, followed by $1.01 billion during Free Shipping Day 2012. [6] In 2013, Knowles changed the format of Free Shipping Day to only include merchants that could waive all minimum order requirements and guarantee delivery by Christmas Eve. [7]