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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. GA4 is the default Google Analytics installation, and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA).

  3. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. Google Ads can be integrated with Google Analytics 4 (GA4), which can improve conversion tracking effectiveness. This integration allows for a more ...

  4. Looker Studio - Wikipedia

    en.wikipedia.org/wiki/Looker_Studio

    Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.

  5. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies ...

  6. Behavioral analytics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_analytics

    Behavioral analytics. Behavioral analytics is a recent [when?] advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and Internet of Things ( IoT ). The rapid increase in the volume of raw event data generated by the digital world enables ...

  7. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...

  8. Google - Wikipedia

    en.wikipedia.org/wiki/Google

    Google LLC The Google logo used since 2015 Google's headquarters, the Googleplex Formerly Google Inc. (1998–2017) Company type Subsidiary Traded as NASDAQ: GOOGL, GOOG Industry Internet Cloud computing Computer software Computer hardware Artificial intelligence Advertising Founded September 4, 1998 ; 25 years ago (1998-09-04) [a] in Menlo Park, California, United States Founders Larry Page ...

  9. Semantic analytics - Wikipedia

    en.wikipedia.org/wiki/Semantic_Analytics

    Semantic analytics, also termed semantic relatedness, is the use of ontologies to analyze content in web resources. This field of research combines text analytics and Semantic Web technologies like RDF. Semantic analytics measures the relatedness of different ontological concepts. Some academic research groups that have active project in this ...

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