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Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.
A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Microsite. A microsite[1][2][3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.
Wikipedia:Main Page design. This page in a nutshell: Re-designing Wikipedia's main page has been a since the last major revamp in 2006. There have been periodic attempts to revamp the design of Wikipedia's main page. In 2003, 2004, and 2006, there were successful main page redesign proposals. Since 2006, there have been no successful proposals ...
Website wireframe. A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. [1]: 166 The term wireframe is taken from other fields that use a skeletal framework to represent 3 dimensional shape and volume. [2] Wireframes are created for the purpose of ...
Web design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
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