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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
This guide presents the typical layout of Wikipedia articles, including the sections an article usually has, ordering of sections, and formatting styles for various elements of an article. For advice on the use of wiki markup, see Help:Editing; for guidance on writing style, see Manual of Style.
Static pages are retrieved from the web server's file system without any modification, [6] while dynamic pages must be created by the server on the fly, typically reading from a database to fill out a template, before being sent to the user's browser. [7] An example of a dynamic page is a search engine results page.
A home page is the main web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors. [3] In some cases, the home page is a site directory , particularly when a website has multiple home pages.
Captive portal. An example of a captive web portal used to log onto a restricted network. A captive portal is a web page accessed with a web browser that is displayed to newly connected users of a Wi-Fi or wired network before they are granted broader access to network resources. Captive portals are commonly used to present a landing or log-in ...
Doorway pages (bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes (spamdexing). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.
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