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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media , e-mail campaigns, search engine marketing campaigns, high-quality articles or " affiliate account " in order to enhance the effectiveness of the advertisements.

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital ... A landing page typically has something to draw the customer in to ...

  4. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  5. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    By focusing on improving site flow, online customer service channels, and the online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix . [2] Increased site traffic over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving ...

  6. Advertising - AOL Help

    help.aol.com/products/advertising

    GET. Mail. Call live aol support at. 1-800-358-4860. Get live expert help with your AOL needs—from email and passwords, technical questions, mobile email and more.

  7. Multivariate landing page optimization - Wikipedia

    en.wikipedia.org/wiki/Multivariate_landing_page...

    Multivariate landing page optimization. Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n ...

  8. Multivariate testing in marketing - Wikipedia

    en.wikipedia.org/wiki/Multivariate_testing_in...

    In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environment. [1] It can be thought of in simple terms as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two content variations; multivariate testing ...

  9. Microsite - Wikipedia

    en.wikipedia.org/wiki/Microsite

    Microsite. A microsite[1][2][3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.

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