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2. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

3. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

5. Click-through rate - Wikipedia

   en.wikipedia.org/wiki/Click-through_rate

   Click-through rate ( CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.

6. Win–loss analytics - Wikipedia

   en.wikipedia.org/wiki/Win–loss_analytics

   Win–loss analytics. Win–loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action ( conversion ). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing ...

7. List of VTOL aircraft - Wikipedia

   en.wikipedia.org/wiki/List_of_VTOL_aircraft

   This is a list of fixed-wing aircraft capable of vertical take-off and landing arranged under manufacturer. The list excludes helicopters, including compound helicopters and gyrocopters, because they are assumed to have this capability. For more detail on subtypes of VTOL, see List of tiltrotor aircraft