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The term "Digital Marketing" was coined in the 1990s. Digital marketing was formally known as and referred to as ' online marketing ', 'internet marketing', or 'web marketing'. Worldwide digital marketing has become the most commonly used term and has taken off in the business industry, especially after the year 2013.
The growth of digital advertising in Brazil is being driven by a number of factors, including the increasing popularity of smartphones and mobile internet, the growing middle class, and the increasing adoption of e-commerce. Search advertising is the largest segment of the digital advertising market in Brazil, accounting for 40% of spending.
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Direct digital marketing. Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.
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