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  2. Chatbot - Wikipedia

    en.wikipedia.org/wiki/Chatbot

    A chatbot (originally chatterbot) is a software application or web interface that is designed to mimic human conversation through text or voice interactions. Modern chatbots are typically online and use generative artificial intelligence systems that are capable of maintaining a conversation with a user in natural language and simulating the way a human would behave as a conversational partner.

  3. End user - Wikipedia

    en.wikipedia.org/wiki/End_user

    End user. In product development, an end user (sometimes end-user) [a] is a person who ultimately uses or is intended to ultimately use a product. [1] [2] [3] The end user stands in contrast to users who support or maintain the product, [4] such as sysops, system administrators, database administrators, [5] information technology (IT) experts ...

  4. Mobility as a service - Wikipedia

    en.wikipedia.org/wiki/Mobility_as_a_service

    Mobility as a service (MaaS) is a type of service that enables users to plan, book, and pay for multiple types of mobility services through a combined platform. [1] [2] Transportation services from public and private transportation providers are combined through a unified gateway, usually via an app or website, that creates and manages the trip ...

  5. Persona (user experience) - Wikipedia

    en.wikipedia.org/wiki/Persona_(user_experience)

    Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...

  6. Omnichannel - Wikipedia

    en.wikipedia.org/wiki/Omnichannel

    Omnichannel contact centers offer customers the same experience across all channels, while providing customer service agents a simpler interface and richer set of data. Outlook [ edit ] Although omnichannel is said to be dictated by systems and processes, it is the customer who dictates how a transaction occurs.

  7. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management.

  8. Personalized search - Wikipedia

    en.wikipedia.org/wiki/Personalized_search

    Personalized search is a web search tailored specifically to an individual's interests by incorporating information about the individual beyond the specific query provided. There are two general approaches to personalizing search results, involving modifying the user's query and re-ranking search results.

  9. Customer lifecycle management - Wikipedia

    en.wikipedia.org/wiki/Customer_lifecycle_management

    Customer lifecycle management ( CLM) is the measurement of multiple customer -related metrics, which, when analyzed for a period of time, indicate performance of a business. The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data ...