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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will ...

  3. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

  4. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

  5. Wing loading - Wikipedia

    en.wikipedia.org/wiki/Wing_loading

    An aircraft with a small, highly loaded wing may have superior instantaneous turn performance, but poor sustained turn performance: it reacts quickly to control input, but its ability to sustain a tight turn is limited. A classic example is the F-104 Starfighter, which has a very small wing and high 723 kg/m 2 (148 lb/sq ft) wing loading.

  6. Softmax function - Wikipedia

    en.wikipedia.org/wiki/Softmax_function

    For example, the standard softmax of (,,) is approximately (,,), which amounts to assigning almost all of the total unit weight in the result to the position of the vector's maximal element (of 8). In general, instead of e a different base b > 0 can be used.

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    The term "Digital Marketing" was coined in the 1990s. Digital marketing was formally known as and referred to as ' online marketing ', 'internet marketing', or 'web marketing'. Worldwide digital marketing has become the most commonly used term and has taken off in the business industry, especially after the year 2013.

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