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  2. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

  3. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will ...

  4. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

  5. Wing loading - Wikipedia

    en.wikipedia.org/wiki/Wing_loading

    An aircraft with a small, highly loaded wing may have superior instantaneous turn performance, but poor sustained turn performance: it reacts quickly to control input, but its ability to sustain a tight turn is limited. A classic example is the F-104 Starfighter, which has a very small wing and high 723 kg/m 2 (148 lb/sq ft) wing loading.

  6. Indicated airspeed - Wikipedia

    en.wikipedia.org/wiki/Indicated_airspeed

    This is because the aircraft behaves similarly at the same IAS no matter what the TAS is: E.g. A pilot landing at a hot and high airfield will use the same IAS to fly the aircraft at the correct approach and landing speeds as he would when landing at a cold sea level airfield even though the TAS must differ considerably between the two landings.

  7. Thrust - Wikipedia

    en.wikipedia.org/wiki/Thrust

    Thrust. A Lockheed Martin F-35 Lightning II aircraft performing a vertical climb using its Pratt & Whitney F135 jet engine, which produces 43,000 lbf (190,000 N) of thrust. [1] Thrust is a reaction force described quantitatively by Newton's third law. When a system expels or accelerates mass in one direction, the accelerated mass will cause a ...

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