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Google Ad Manager is an ad management platform introduced by Google on June 27, 2018. [1] for large publishers who have significant direct sales.It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX).
Google Cloud Platform is a part [6] of Google Cloud, which includes the Google Cloud Platform public cloud infrastructure, as well as Google Workspace (G Suite), enterprise versions of Android and ChromeOS, and application programming interfaces (APIs) for machine learning and enterprise mapping services.
UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Cognos Connection is the Web portal for IBM Cognos BI. It is the starting point for access to all functions provided with the suite. Using this portal, content can be searched in the form of reports, scorecards, and agents, it can be managed, structured, and displayed.
Google's changes to its privacy policy on March 16, 2012, enabled the company to share data across a wide variety of services. [1] These embedded services include millions of third-party websites that use AdSense and Analytics.
Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...
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