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In October 2017 a new methodology to collect data for Google Analytics was announced, called Global Site Tag, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation. This new tag type is an alternative to the existing Analytics.js tag type or Google Tag Manager. [36]
Tag management system. A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels or web beacons), used to track activity on digital properties, such as websites and web applications. It can also be used to make dynamic changes to the website or application.
Google Ad Manager – an advertisement exchange platform. Google Marketing Platform – an online advertising and analytics platform. Google Tag Manager (2023) [1] – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics.
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new version of the search ...
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [ 1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [ 2][ 3][ 4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. [1][2] Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems ...
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