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Multivariate landing page optimization. Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n ...
Single-page application. A single-page application (SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of loading entire new pages. The goal is faster transitions that make the website feel more like a native app.
A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Aircraft approach category. An aircraft approach category is a grouping which differentiates aircraft based on the speed at which the aircraft approaches a runway for landing. They are used to determine airspace, obstacle clearance and visibility requirements for instrument approaches. [1]: II-5-1-3.
Microsite. A microsite[1][2][3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.
Of the images in that presentation, the top of the landing page (L) w/ a button to click might make a more compelling banner message than the block of text (R). However even in that example, you found modest A/B tests that showed 50%-80% improvements. So I expect there are a couple magnitudes of improvement possible with compounding iterations ...
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