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2. Multivariate landing page optimization - Wikipedia

   en.wikipedia.org/wiki/Multivariate_landing_page...

   Multivariate landing page optimization. Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n ...

3. Single-page application - Wikipedia

   en.wikipedia.org/wiki/Single-page_application

   Single-page application. A single-page application (SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of loading entire new pages. The goal is faster transitions that make the website feel more like a native app.

4. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links or other elements. [citation needed] The idea is to isolate the visitor in this landing page from any other distractions, like full website menu or "similar products", and surround the visitor with all available information about the targeted ...

5. Microsite - Wikipedia

   en.wikipedia.org/wiki/Microsite

   Microsite. A microsite[1][2][3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.

6. Web page - Wikipedia

   en.wikipedia.org/wiki/Web_page

   Web page. Each Wikipedia article is a distinct web page. The URL is visible in the browser's address bar at the top. A web page (or webpage) is a document on the Web that is accessed in a web browser. [1] A website typically consists of many web pages linked together under a common domain name. The term "web page" is thus a metaphor of paper ...

7. A/B testing - Wikipedia

   en.wikipedia.org/wiki/A/B_testing

   "A/B testing" is a shorthand for a simple randomized controlled experiment, in which a number of samples (e.g. A and B) of a single vector-variable are compared. [1] A/B tests are widely considered the simplest form of controlled experiment, especially when they only involve two variants.