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In 2015, it was reported that 88% of merchants agree that their Groupon deal brought in new customers, and 82% of customers say they are likely to return to the merchant again. One analysis found only ~20% of Groupon buyers returned for full-price purchases.
A survey of businesses who ran daily deals in the past year revealed that more than half (55.5%) profited on their daily deal promotion, whereas just over a quarter (26.6%) lost money. The remainder (17.9%) broke even. Beyond mere exposure, these businesses hope to capitalize on the long-term value of new repeat customers.
Group buying. Group buying, also known as collective buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase. Origins of group buying can be traced to China, where it is known as Tuán Gòu ( Chinese: 团购 ), or team buying. [1]
The investing hype that led Groupon to a $15 billion valuation has since abandoned the company. In a twisted irony wrapped in its own discount-oriented business, the company now trades for more ...
You have joined your local Groupon, right? The "social buying" site operates in 103 big and small cities across the country. Basically, a bunch of people buy into a local deal to get a super ...
It offers deals (discounts on restaurants, services, etc.) that are only "triggered" once enough people buy in, which gives users the Groupon Valued at $1.35 Billion? New Features May Explain Why
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related to: groupon promo new customer discountgroupon.com has been visited by 100K+ users in the past month