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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  3. Home page - Wikipedia

    en.wikipedia.org/wiki/Home_page

    The small house-shaped button in the upper left is for the browser's start page. A home page (or homepage) is the main web page of a website. [1] The term may also refer to the start page shown in a web browser when the application first opens. [2] Usually, the home page is located at the root of the website's domain or subdomain.

  4. Microsite - Wikipedia

    en.wikipedia.org/wiki/Microsite

    For example, a retailer of party goods may create a microsite with editorial content about the history of Halloween or some other holiday or event. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site's visitors for branding purposes as well as providing editorial content and ...

  5. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies ...

  6. Captive portal - Wikipedia

    en.wikipedia.org/wiki/Captive_portal

    Captive portal. An example of a captive web portal used to log onto a restricted network. A captive portal is a web page accessed with a web browser that is displayed to newly connected users of a Wi-Fi or wired network before they are granted broader access to network resources. Captive portals are commonly used to present a landing or log-in ...

  7. Wikipedia:Manual of Style/Layout - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

    Wikipedia:Manual of Style/Layout. This page is about the layout of Wikipedia articles. For the layout of Wikipedia talk pages, see Wikipedia:Talk page layout. It is a generally accepted standard that editors should attempt to follow, though it is best treated with common sense, and occasional exceptions may apply.

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