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It is commonly used on wedding invitations, letterheads, business cards, greeting cards, gift wrap, packaging, etc. It is sometimes used in diploma printing as a low-cost alternative to engraved embossing .
Visiting cards were kept in highly decorated card cases. The visiting card is no longer the universal feature of upper-middle-class and upper-class life that it once was in Europe and North America. Much more common is the business card, in which contact details, including address and telephone number, are essential.
Embossing and debossing are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material but might protrude somewhat on the reverse side.
Embossing is a printing technique used to create raised surfaces in the converted paper stock. The process relies upon mated dies that press the paper into a shape that can be observed on both the front and back surfaces. Two things are required during the process of embossing: a die and a stock.
In the 19th century, hot stamping became a popular method of applying gold tooling or embossing in book printing on leather and paper. The first patent for hot stamping was recorded in Germany by Ernst Oeser in 1892. From the 1950s onward, the method became a popular means of marking plastic .
In the United States, the custom of sending through the mail, at letter rate, a picture or blank card stock that held a message, began with a card postmarked in December 1848 containing printed advertising.
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