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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
A web page is a structured document. The core element is a text file written in the HyperText Markup Language (HTML). This specifies the content of the page, [3] including images and video . Cascading Style Sheets (CSS) specify the presentation of the page. [3] CSS rules can be in separate text files or embedded within the HTML file.
Microsite. A microsite [1] [2] [3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. [5]
The small house-shaped button in the upper left is for the browser's start page. A home page (or homepage) is the main web page of a website. [1] The term may also refer to the start page shown in a web browser when the application first opens. [2] Usually, the home page is located at the root of the website's domain or subdomain.
Website builder. Website builders are tools that typically allow the construction of websites without manual code editing. They fall into two categories: Online proprietary tools provided by web hosting service companies. These are typically intended for service users to build their own website. Some services allow the site owner to use ...
Website content writer. A Website content writer or web content writer is a person who specializes in providing content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords (specific business-related terms, which internet users might use in order ...
Website wireframe. A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. [1] : 166 The term wireframe is taken from other fields that use a skeletal framework to represent 3 dimensional shape and volume. [2] Wireframes are created for the purpose of ...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .
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