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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Along with Time Warner 's Pathfinder.com, Go.com proved to be an expensive failure for its parent company, as web users largely preferred to use search engines to access content directly, rather than using directories. In 2013, the site was transitioned from a general-interest portal to a simple landing page.
Doorway page. Doorway pages (bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes (spamdexing). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.
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In the cases where these applications are consumer products, often a classic "page redraw" model is used for the applications landing page and marketing site, which provides enough meta data for the application to appear as a hit in a search engine query.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...
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