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2. Multivariate landing page optimization - Wikipedia

   en.wikipedia.org/wiki/Multivariate_landing_page...

   Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.

3. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

4. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

5. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

6. Lead validation - Wikipedia

   en.wikipedia.org/wiki/Lead_validation

   The validated conversion rate is the net conversion rate after the lead validation process has removed non-sales lead inquires. So, returning to the example above (see Conversion Rate), if 10,000 visitors come to a PPC landing page, 500 submit the page's inquiry form, and 300 of those are true sales leads, the validated conversion rate of the ...

7. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.