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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  3. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

  4. Multivariate testing in marketing - Wikipedia

    en.wikipedia.org/wiki/Multivariate_testing_in...

    Dramatic increases can be seen through testing different copy text, form layouts and even landing page images and background colours. However, not all elements produce the same increase in conversions, and by looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest ...

  5. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  6. Linktree - Wikipedia

    en.wikipedia.org/wiki/Linktree

    linktr.ee /s /about. Linktree is a freemium [1] social media reference landing page [2] developed by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, headquartered in Melbourne, [3] Australia. [4] Founded in 2016, it serves as a landing page for a person or company's entire associated links in social media, which rarely allows linking to ...

  7. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular ...

  8. Aviation Traders Carvair - Wikipedia

    en.wikipedia.org/wiki/Aviation_Traders_Carvair

    The Aviation Traders ATL-98 Carvair is a retired large transport aircraft powered by four radial engines.It was a Douglas DC-4-based air ferry conversion developed by Freddie Laker's Aviation Traders (Engineering) Limited (ATL), with a capacity generally of 22 passengers in a rear cabin, and five cars loaded in at the front.

  9. List of United States Navy amphibious warfare ships - Wikipedia

    en.wikipedia.org/wiki/List_of_United_States_Navy...

    The Landing Platform Dock (LPD) concept began as a compromise design, an attempt to build a ship with much more capability than a Landing Ship Dock (LSD) - the LPD superficially resembles an LSD with an enlarged flight deck - but without the expense of a LPH. The well deck is smaller than that of an LSD.

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