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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Moz, Semrush, Ahrefs, and Google Trends.

  3. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    C++ [2] Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.

  4. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google Travel – a trip planner service. Google Videos – a search engine for videos. Groupings of articles, creative works, documents, or media. Google Arts & Culture – an online platform to view artworks and cultural artifacts. Google Books – a website that lists published books and hosts a large, searchable selection of scanned books.

  5. News publishers sound alarm on Google’s new AI ... - AOL

    www.aol.com/news-publishers-sound-alarm-google...

    Google’s message was heard loud and clear. Within hours of the Mountain View announcement, the news industry began sounding the alarm. “This will be catastrophic to our traffic, as marketed by ...

  6. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  7. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Planning. Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...

  9. Criticism of Google - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_Google

    Criticism of Google includes concern for tax avoidance, misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy and collaboration with the US military on Google Earth to spy on users, censorship of search results and content, its cooperation with the Israeli military on Project Nimbus targeting ...

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