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Shein (/ ˈ ʃ iː ɪ n / SHEE-In; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a fast fashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore.
Now its continued global expansion – which includes its new acquisition of the Missguided brand – looks set to cripple any progress already made to combat fast fashion, writes Olivia Petter
Shein, the China-founded fast fashion juggernaut that has won over hundreds of millions of global shoppers, is reportedly seeking permission to sell shares in London after abandoning plans for a ...
Shein has the largest fast-fashion market share in the U.S, and its annual profit doubled to $2 billion in 2023 from the year before. It's eyeing an IPO and a whopping $90 billion...
Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.
Brands such as Shein, Zara, H&M, Uniqlo, and Zaful have dominated the fashion world. Residents in populated cities such as Beijing are starting to favor fast fashion brands over big name brands in order to keep up with fashion trends. Fast fashion can contribute significantly to the economy.
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