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Print-on-demand services that offer printing and distributing services to publishing companies (instead of directly to self-publishing authors) are also growing in popularity within the industry. Many major publishers print on demand as a way to save money on inventory costs.
The company is mainly known for custom photo printing services, including books featuring user-provided images, framed pictures, and other objects with custom image prints, including blankets or mobile phone cases. The company has a variety of subsidiaries including Tiny Prints, This Life, Treat, BorrowLenses, and Lifetouch.