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A landing page is a single web page that appears in response to clicking on a search result, promotion, email or ad. Learn about the different types of landing pages, their origin and evolution, and how to optimize them for better conversion rates.
Political ads are a form of political speech with a straightforward, essential task: to gain people's confidence and influence their vote, in the case of political campaign advertising.
A single-page application (SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server. Learn about the history, technical approaches, and examples of SPA frameworks, such as Angular, React, and Vue.
Learn about the holy grail, a web page layout with multiple equal-height columns that is defined with style sheets. Find out the history, challenges, and solutions of this elusive goal in web design.
ASP.NET Web Forms is a web application framework and one of several programming models supported by the Microsoft ASP.NET technology. Learn about its characteristics, code-behind model, directives, user controls, custom controls, rendering technique and state management.
A web page is a document on the Web that is accessed in a web browser. Learn about the elements, navigation, deployment and history of web pages, and the difference between static and dynamic pages.
A webform, web form or HTML form on a web page allows a user to enter data that is sent to a server for processing. Forms can resemble paper or database forms because web users fill out the forms using checkboxes, radio buttons, or text fields.
Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.