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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links or other elements. [citation needed] The idea is to isolate the visitor in this landing page from any other distractions, like full website menu or "similar products", and surround the visitor with all available information about the targeted ...

  3. Single-page application - Wikipedia

    en.wikipedia.org/wiki/Single-page_application

    Single-page application. A single-page application (SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of loading entire new pages. The goal is faster transitions that make the website feel more like a native app.

  4. Microsite - Wikipedia

    en.wikipedia.org/wiki/Microsite

    Microsite. A microsite[1][2][3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.

  5. Static web page - Wikipedia

    en.wikipedia.org/wiki/Static_web_page

    Static web pages are often HTML documents, [ 4 ] stored as files in the file system and made available by the web server over HTTP (nevertheless URLs ending with ".html" are not always static). However, loose interpretations of the term could include web pages stored in a database, and could even include pages formatted using a template and ...

  6. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    For online retailers, for example, a successful conversion may be defined as the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. For content creators, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity.

  7. Multivariate landing page optimization - Wikipedia

    en.wikipedia.org/wiki/Multivariate_landing_page...

    Multivariate landing page optimization. Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n ...

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