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According to Google India Research in 2016, by 2021 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. [15] The ecommerce industry was reported at $24 billion in 2017 and was recognised as the fastest growing industry in India. [16]
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Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.
Snapdeal is an Indian e-commerce company, based in New Delhi, India. It was founded in February 2010 by Kunal Bahl and Rohit Bansal. Snapdeal is one of the top 10 online marketplaces in India. Snapdeal targets the value e-commerce segment, which Bahl estimated to be three times larger than the branded goods market.
The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. The service competes primarily with Amazon India and domestic rival Snapdeal.
In 2022, Meesho had about 120 million monthly users and about 910 million orders were made through the platform. It soon became one of India's fastest growing e-commerce platforms. Its gross merchandise value (GMV) increased ninefold in two years and was at about $5 billion in 2022 (for comparison, Flipkart's GMV stood at $23 billion).