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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online -based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated ...

  4. Page layout - Wikipedia

    en.wikipedia.org/wiki/Page_layout

    In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1] The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium.

  5. Deep linking - Wikipedia

    en.wikipedia.org/wiki/Deep_linking

    The technology behind the World Wide Web, the Hypertext Transfer Protocol (HTTP), does not actually make any distinction between "deep" links and any other links—all links are functionally equal. This is intentional; one of the design purposes of the Web is to allow authors to link to any published document on another site. The possibility of so-called "deep" linking is therefore built into ...

  6. Web design - Wikipedia

    en.wikipedia.org/wiki/Web_design

    Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering ...

  7. Website wireframe - Wikipedia

    en.wikipedia.org/wiki/Website_wireframe

    The website wireframe connects the underlying conceptual structure, or information architecture, to the surface, or visual design of the website. [3] : 131 Wireframes help establish functionality and the relationships between different screen templates of a website. An iterative process, creating wireframes is an effective way to make rapid prototypes of pages, while measuring the practicality ...

  8. Domain-driven design - Wikipedia

    en.wikipedia.org/wiki/Domain-driven_design

    Domain-driven design recognizes multiple kinds of models. For example, an entity is an object defined not by its attributes, but its identity. As an example, most airlines assign a unique number to seats on every flight: this is the seat's identity. In contrast, a value object is an immutable object that contains attributes but has no conceptual identity. When people exchange business cards ...

  9. Design language - Wikipedia

    en.wikipedia.org/wiki/Design_language

    Industrial design is the process of designing products for mass production. A design language can provide a range of products a similar style that sets it apart from competitors. In automotive design, the design language often uses a signature grille design. For instance, many BMW vehicles share a design language, including front-end styling ...

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