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v. t. e. In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.
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Online retailing is big business these days, with the top 500 Internet retailers growing by an average of 18% in 2011. E-commerce currently makes up about 8% of all retail sales, and that number ...
Equity premium puzzle. The equity premium puzzle refers to the inability of an important class of economic models to explain the average equity risk premium ( ERP) provided by a diversified portfolio of equities over that of government bonds, which has been observed for more than 100 years. There is a significant disparity between returns ...
Premium (marketing), a promotional item that can be received for a small fee when redeeming proofs of purchase that come with or on retail products. Premium segment, high-price brands or services in marketing, e.g.: Premium business model, offering high end products and services. Premium domain.
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