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2. Privacy concerns with Google - Wikipedia

   en.wikipedia.org/wiki/Privacy_concerns_with_Google

   This could enable Google to determine a user's route through the Internet by tracking the IP address being used through successive sites (cross-domain web tracking), However the fourth generation of Google Analytics claims that it drops any IP information from EU users.

3. List of Google products - Wikipedia

   en.wikipedia.org/wiki/List_of_Google_products

   Google Tag Manager (2023) [1] – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics. Local Service Ads - an online advertising platform for lead generations that provide local businesses with a Google guaranteed green check mark.

4. Mobile web analytics - Wikipedia

   en.wikipedia.org/wiki/Mobile_Web_Analytics

   Collecting mobile web analytics data has proven to be less straightforward than traditional web analytics due to a few factors. Traditional analytics software on a mobile website only provides data for HTTP requests coming from the most advanced mobile browsers; such as those found in the iPhone and other smart phones and PDAs, with no data on other mobile devices browsing the site.

5. Web beacon - Wikipedia

   en.wikipedia.org/wiki/Web_beacon

   Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...

6. Alexa Internet - Wikipedia

   en.wikipedia.org/wiki/Alexa_Internet

   Alexa used to rank sites based primarily on tracking a sample set of Internet traffic—users of its browser toolbar for the Internet Explorer, Firefox and Google Chrome web browsers. [ 30 ] [ 31 ] The Alexa Toolbar included a popup blocker (which stops unwanted ads), a search box, links to Amazon.com and the Alexa homepage, and the Alexa ...

7. Click tracking - Wikipedia

   en.wikipedia.org/wiki/Click_tracking

   Email tracking, link tracking, web analytics, and user research are also related concepts and applications of click tracking. A common utilization of click data from click tracking is to improve results' positions from search engines to make their order more relevant to users' needs. [9]