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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  3. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  4. Responsive web design - Wikipedia

    en.wikipedia.org/wiki/Responsive_web_design

    v. t. e. Responsive web design (RWD) or responsive design is an approach to web design that aims to make web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size to ensure usability and satisfaction. [1][2] A responsive design adapts the web-page layout to the viewing environment [1] by using ...

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  6. Single-page application - Wikipedia

    en.wikipedia.org/wiki/Single-page_application

    Single-page application. A single-page application (SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of loading entire new pages. The goal is faster transitions that make the website feel more like a native app.

  7. Coding best practices - Wikipedia

    en.wikipedia.org/wiki/Coding_best_practices

    Coding best practices or programming best practices are a set of informal, sometimes personal, rules (best practices) that many software developers, in computer programming follow to improve software quality. [1] Many computer programs require being robust and reliable for long periods of time, [2] so any rules need to facilitate both initial ...

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