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GoldieBlox. GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, [1] launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month.
It's because the happy-hued adult toys are sold in Walmart, are easy to use *and* on average cost around $30. Yet the quality is still there—medical-grade silicone, water-resistant chassis and ...
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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
To counter gender stereotyping of children’s toys. Subsidiaries. Let Books Be Books. Website. www.lettoysbetoys.org.uk. Let Toys Be Toys is a campaign designed to persuade retailers to stop categorising toys by gender. [1] It was started by a group of parents on the parenting on-line discussion forum Mumsnet. [2]
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