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Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2][3]
v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [ 1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [ 2][ 3][ 4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
UTM parameters. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Analytics. Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [2] Analytics also entails applying data patterns toward effective decision-making.
Google Optimize - freemium web analytics and testing tool. Shut down on September 30. Google Glass (Enterprise Edition) – wearable computer with an optical head-mounted display and camera that allows the wearer to interact with various applications and the Internet via natural language voice commands. Discontinued on September 15.
Looker Studio. Looker Studio, [1] formerly Google Data Studio, [2][3][4][5] is an online tool for converting data into customizable, informative reports and dashboards. [6] Looker Studio was announced by Google on March 15, 2016 [7] as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and ...
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