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A customer is the recipient of a good, service, product, or an idea, obtained from a seller, vendor, or supplier via a financial transaction or an exchange. Learn about the etymology, terminology, and classification of customers, as well as the concepts of internal and external customers, and customer segmentation.
Learn about the history, types and features of CRM systems, which are used to manage interactions with customers across different channels and platforms. Find out how CRM can help businesses improve customer satisfaction, loyalty and sales growth.
Customer service is the assistance and advice provided by a company to its customers. Learn about different types of customer service, such as in-person, online, automated, and AI-based, and how to measure customer satisfaction and loyalty.
Customer success is a strategy to ensure customers achieve their desired outcomes with a product or service. It involves metrics, sub-functions, tools, and roles to enhance customer satisfaction and lifetime value.
Customer experience (CX) is the totality of customer responses during all stages of the consumption process. Learn about the different dimensions, realms, and design elements of CX, and how it affects customer loyalty and brand value.
Customer development is a formal methodology for building startups and new corporate ventures. It involves testing hypotheses about the business model, getting outside the building, and iterating based on customer feedback.
Customer satisfaction is a term used in marketing to evaluate customer experience and how products and services meet or surpass customer expectations. Learn about the theoretical frameworks, metrics, and methods to measure customer satisfaction and its impact on loyalty and retention.
Consumer behaviour is the study of how consumers select, decide and use goods and services, and how their emotions, attitudes, and preferences affect buying behaviour. It is an interdisciplinary social science that blends elements from psychology, sociology, anthropology, and marketing, and uses various research methods and tools to understand consumer motivations and decision-making processes.