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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google analytics JavaScript libraries uses HTTP cookies, with which it remembers what a user has done on previous pages and his interactions. Another limitation of Google Analytics for large websites is the use of sampling in the generation of many of its reports. To reduce the load on their servers and to provide users with a relatively quick ...

  3. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

  4. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console Insights. Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.

  5. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google products and services for productivity software. Gmail – an email service. Google Account – controls how a user appears and presents themselves on Google products. Google Calendar – an online calendar with Gmail integration, calendar sharing and a "quick add" function to create events using natural language.

  6. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  7. Google Cloud Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Cloud_Platform

    Google Cloud Platform (GCP), offered by Google, is a suite of cloud computing services that provides a series of modular cloud services including computing, data storage, data analytics, and machine learning, alongside a set of management tools.

  8. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  9. Financial analysis - Wikipedia

    en.wikipedia.org/wiki/Financial_analysis

    v. t. e. Financial analysis (also known as financial statement analysis, accounting analysis, or analysis of finance) refers to an assessment of the viability, stability, and profitability of a business, sub-business or project. It is performed by professionals who prepare reports using ratios and other techniques, that make use of information ...