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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1] The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium.
Web design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
Responsive web design ( RWD) or responsive design is an approach to web design that aims to make web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size to ensure usability and satisfaction. [1] [2]
Dominant design is a technology management concept introduced by James M. Utterback and William J. Abernathy in 1975, identifying key technological features that become a de facto standard. A dominant design is the one that wins the allegiance of the marketplace, the one to which competitors and innovators must adhere if they hope to command ...
Industrial design is the process of designing products for mass production. A design language can provide a range of products a similar style that sets it apart from competitors. In automotive design, the design language often uses a signature grille design. For instance, many BMW vehicles share a design language, including front-end styling ...
Software development. Domain-driven design ( DDD) is a major software design approach, [1] focusing on modeling software to match a domain according to input from that domain's experts. [2] DDD is against the idea of having a single unified model; instead it divides a large system into bounded contexts, each of which have their own model.
Multivariate landing page optimization. Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n ...
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