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Pinterest emerged from an earlier app created by Ben Silbermann and Paul Sciarra called Tote [10] which served as a virtual replacement for paper catalogs. Tote struggled as a business, significantly due to difficulties with mobile payments.
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Before Pinterest (which launched in March 2010), Silbermann worked at Google in the online advertising group. [7] [1] However, after a short time with the company he left and started designing his own iPhone apps with friends. After his initial application, Tote, failed to gain traction, [8] he teamed up with Evan Sharp to create a pinboard product that would eventually be named Pinterest. [7 ...