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If you've heard of Google Analytics but haven't gotten around to learning it, you may want to skip right over to Google Analytics 4 (GA4). GA4 is the next iteration of Google's...
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.
Data rules all in 2020, and if you don't plan to be a full-blown data scientist, you should at least understand how to navigate Google Analytics.
Data science is "a concept to unify statistics, data analysis, informatics, and their related methods " to "understand and analyze actual phenomena " with data. [5] It uses techniques and theories drawn from many fields within the context of mathematics, statistics, computer science, information science, and domain knowledge. [6]
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [12] and track the activities of the visitor.
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