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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

  3. This beginner-friendly guide to Google Analytics 4 is on sale ...

    www.aol.com/beginner-friendly-guide-google...

    If you've heard of Google Analytics but haven't gotten around to learning it, you may want to skip right over to Google Analytics 4 (GA4). GA4 is the next iteration of Google's...

  4. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Early computing. The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online ...

  5. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  6. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [12] and track the activities of the visitor.

  7. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.

  8. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics data can be collected in several ways. Search engines provide access to their own data with services such as Google Analytics, Google Trends, and Google Insights. Third-party services must collect their data from ISP's, phoning home software, or from scraping search engines.

  9. List of web analytics software - Wikipedia

    en.wikipedia.org/wiki/List_of_web_analytics_software

    This is a list of web analytics software used to collect and display data about visiting website users.

  10. Customer analytics - Wikipedia

    en.wikipedia.org/wiki/Customer_analytics

    Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .

  11. Category:Types of analytics - Wikipedia

    en.wikipedia.org/wiki/Category:Types_of_analytics

    Pages in category "Types of analytics" The following 9 pages are in this category, out of 9 total. This list may not reflect recent changes. E. Embedded analytics; G.