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  2. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

  3. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will ...

  4. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

  5. Apollo 11 missing tapes - Wikipedia

    en.wikipedia.org/wiki/Apollo_11_missing_tapes

    Background The television camera, as it was positioned on the Apollo Lunar Module Eagle at the start of the first lunar EVA (Extravehicular Activity) Apollo 11 was the spaceflight that landed the first two people on the Moon. Neil Armstrong became the first person to step onto the lunar surface on July 21, 1969, at 02:56 UTC; Buzz Aldrin joined him 19 minutes later. Only limited radio ...

  6. Bounce rate - Wikipedia

    en.wikipedia.org/wiki/Bounce_rate

    Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits.

  7. Page layout - Wikipedia

    en.wikipedia.org/wiki/Page_layout

    In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1] The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium.

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